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Natural Language Processing (NLP)

What Is Natural Language Processing?

Natural Language Processing (NLP) is a field of artificial intelligence (AI) focused on enabling computers to understand, interpret, and generate human language. By combining linguistics with machine learning, NLP allows machines to process text or speech data effectively.

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NYRIS integrates NLP into its solutions, such as text recognition and search optimization, to provide seamless user experiences across industries.

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How Does Natural Language Processing Work?

NLP operates through a series of steps that transform raw language data into actionable insights:

  1. Text Preprocessing:
    The input text or speech is cleaned and prepared by removing noise, tokenizing sentences, and normalizing words (e.g., stemming or lemmatization).
  2. Feature Extraction:
    Key linguistic features like syntax, semantics, and context are identified using algorithms such as part-of-speech tagging or named entity recognition.
  3. Machine Learning Models:
    Advanced models like transformers (e.g., BERT or GPT) analyze the processed data to perform tasks such as sentiment analysis, text classification, or translation. NYRIS uses NLP models to enhance text recognition capabilities in its visual search solutions.

Use Cases

Manufacturing

  • Text Recognition for Spare Parts: NLP enables accurate scanning of product labels or manuals, improving spare parts identification processes.
  • Knowledge Management: Streamlines the extraction of information from technical documents for maintenance teams.

E-commerce

  • Search Optimization: Enhances product discovery by interpreting user queries in natural language.
  • Customer Support Automation: Powers chatbots and virtual assistants that provide instant responses to customer inquiries.

Retail

  • Inventory Management: Extracts insights from sales reports or supplier communications to optimize stock levels.
  • Personalized Marketing: Analyzes customer reviews and feedback to tailor marketing campaigns.

Benefits For Your Company

  1. Improved Efficiency: Automates repetitive tasks like document scanning or customer query handling.
  2. Enhanced Accuracy: Reduces errors in text recognition and language-based searches.
  3. Better Customer Experience: Enables intuitive interactions through natural language interfaces.

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About NYRIS

Founded in 2015 by Anna and Markus Lukasson-Herzig, NYRIS is a pioneer in AI-powered visual search technology. With headquarters in Berlin and Düsseldorf, the company processes over 500 million products in less than half a second. Backed by €10 million in funding from investors like IKEA and Trumpf Venture, NYRIS collaborates with global leaders such as SAP, Daimler, and METRO to deliver cutting-edge solutions across manufacturing, e-commerce, retail, and automotive sectors.

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