Without a fast and accurate search function, your customers will struggle to find what they are looking for on your website or app. This leads to bad customer experience, frustration, and significant loss of business.
When employees struggle to find the information they need quickly and easily, it leads to disengagement and a decrease in productivity. Poor search wastes time and often results in costly errors, as employees may resort to using outdated or incorrect information.
The growing complexity of product catalogs makes it hard for multi-national employees or service technicians to efficiently identify items without proper search tools and skills. Skill shortages only exacerbate this issue, and businesses that don't adopt the latest AI search technology will struggle to keep up with the competition.