KIPP
HEINRICH KIPP WERK (short: KIPP) is a leading German manufacturer of standard elements, operating parts and clamping technology. Founded in 1919, the company employs over 500 people worldwide and is represented in more than 50 countries. With a product range of more than 75,000 items, KIPP is a reliable partner for industry, especially for plant and mechanical engineering. In addition to further internationalisation and continuous expansion of the product range, a strategic focus is the digitalisation of the core business, including activities in the field of e-commerce.
What was the challenge?
Some customers, especially ‘digital natives’, are not familiar with technical terms or product names from the KIPP range (e.g. ‘locking bolt’ or ‘spring plunger’) or relevant product attributes can only be expressed with difficulty in words. With more than 75,000 different items in the KIPP range, it can be very challenging for customers at home and abroad to find the items they want in the electronic KIPP catalogue, which is embedded on all websites, using only a text-based search function. Furthermore, even knowledgeable employees from their own or the incoming goods department sometimes encounter challenges in identifying items when the information on delivery notes is unclear, and they have to do extensive follow-up research.
"The nyris image search significantly simplifies product searches in our broad and deep, dynamic product range. With this central feature on our websites and e-shops, we offer a real added value, especially for younger users for whom visual search is already a reality in everyday life."
Christian Koeper
Managing Director E-Business, KIPP Grou
How did we solve it?
To address the described challenges and provide real added value in product search and identification for both customers and employees, the nyris image search was implemented as a feature on the KIPP websites. By indexing all products and enabling a powerful search, it is now possible to search for and find products based on an image template, making identification more convenient and faster. The image search provides significant added value in product searches, particularly when technical terms are unknown or product characteristics are difficult to describe. Not only customers but also the staff in the incoming goods department benefit from a significant reduction in workload.
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